If you’re ambitious and yet have realistic goals, don’t play it humbly! Say how you want to change your community or the world with your products.Īs with the mission, you don’t need to write an explicit vision statement. Explain how you’d like your prospects to know your brand for in the long haul, usually in a matter of years. Trace your company’s future on your about us page. Where are you heading with your business? What market position do you envision for your products in the future? It describes what you’re going to serve your target audience with and why. What impact do you wish it has on customers or the world?Ī company’s mission is the whole point of building the business.You don’t need to write an explicit mission statement, but you must answer these questions on your about us page: About Us Page TemplateĪlthough the structure varies, the average about us page content sample contains these elements: Mission Let’s see what this means in more detail. And don’t be shy to shout it out on your about us page! What to Include in an About Us PageĪt a high level, well-crafted about us page examples say: Just like chefs are incredibly proud of their best creations, take pride in what you’ve accomplished so far in your business. You might need to rectify seasonings a few times-or iterate-before wowing your diners. And strategy is a slowly-cooked, flavored meal. Take your time, though, because cooking a jaw-dropping about us page is an exercise of strategy. Web design-that’s clean and has prime usability, yet it’s immensely creative.īy blending these two ingredients, you’ll obtain an effective about us page that masters customer acquisition.Content-that’s straightforward and echoes the brand’s voice, whether it’s more or less casual, inspirational, controversial, or even humorous.The recipe for the most amazing about us page examples has two ingredients. They convey that the website is full of Expertise, Authoritativeness, and Trustworthiness (or E-A-T). ![]() In the process, about us pages please Google’s algorithm. Then, they claim brand uniqueness, exude brand credibility, and ultimately prompt lead conversion. Shortly, the most outstanding about us page examples start with feeding curiosity.
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